Logo

Who is the intended audience for your logo?  (client, age group, gender, interests, etc.)--The intended audience for my logo is young children and their parents. The logo is "Never Grow Up" and it is going to be a childrens store that sells clothes, toys and anything children related.

Look at your sketch.  How will it read at a small size?  Could you simplify the design so that the basic shape will still be easy to see at a small size?--The logo is not really meant to be small because it is designed within a flower. It would read well at a small size if the flower and font are smaller.

Does your logo reflect design trends often targeted to your intended audience?  Do you want it to?--My design is different then most children stores logos. The design is geared more towards a girl then a boy so obviously there will be girls clothing an accessories sold there. 

If you had to summarize the style you want for your logo in a single word, what would it be?--Girly